Lost in Translation 09/17--11/05 - Entertainment Industry Professionals Mentoring Alliance

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Lost in Translation 09/17--11/05

Calendar of Coming Events
September 17th  to  November 5, 2022
 
Selected Saturdays, 10:00am to 12:00pm PDT
 
 
Lost in Translation

 
An in-depth discussion about non-theatrical Atmos
 Presented by EIPMA
 
 

EIPMA is proud to produce this much-needed discussion on the state of Immersive Sound for the home consumer. Much has been discussed about theatrical releases, but there hasn’t been a lot of conversation about non-theatrical Atmos, from home theatres to sound bars and single units that distribute sound around a room.
 
Previously for films, mixing and playback were accomplished in controlled environments. In this new era of audio, we work with files that will be decoded by numerous technologies. Post-production is now encountering the challenges that music has faced for decades, from listening on multiple speaker systems, to grabbing a cassette and running out to the car to listen. Must we now build secondary mix rooms that reflect sound off the ceiling and walls? What about phantom center? How do we hear how our work translates to the vast array of technologies that consumers now use?  
 
This series will span five sessions. We’ll cover mix rooms that support consumer technologies, how the music industry is adapting, and how music and post-production are coming together. We’ll also cover post-production and how that differs from Atmos theatrical. Our fourth session will be about how designing and preparing for Atmos in the editorial world differs creatively, and what can be done on a non-theatrical budget.
Our final panel will encompass what we’ve learned from this series, the challenges that face us, and solutions we have in common. We’re learning together! Let’s dig in!.
 
This webinar series will begin September 17th, 10am to 12 noon Pacific Time and consist of five sessions between September 17 and November 5..
 
September 17, 2022:
 
Webinar 1 – “Translation: Studio Design to the Consumer”
 
Moderator: Andrew Scheps
 
 
A conversation with leading manufacturers and studio builders about how audio content is being prepared, mixed, and delivered, and how it will translate from the mix room to the consumer. Challenges and solutions will be discussed.
 
 
Panelists:       Jose Castellon-Rich          DOLBY
                               Greg Mc Callister               SONOS
                     Chris Hansen                     HARMAN / JBL
                     Justin Herman                  SONY STUDIOS
                     Bill Johnson                       FORMOSA
  

October 1, 2022:
 
Webinar 2 – “Translation: For Atmos Music”
 
Moderator: Andrew Scheps
 
 
 
 
What exactly is Dolby Atmos Music and how is it different than stereo? How does the immersive sound format translate into the home environment? What did the manufacturers envision and what kind of gear do you need to listen to it at home?
https://www.eventbrite.com/e/atmos-music-translation-from-studio-to-consumer-tickets-420487749177.
 
Panelists:         Steve Genewick
                       Ann Mincieli
                      Jimmy Douglass
                       Richard Chycki
 
                       
October 8, 2022:
 
Webinar 3 – “Mixing for Non-Theatrical Atmos”
 
Moderator: Scott Gershin
 
 
Mixing for immersive sound is now well established for the theatrical release of movies. This conversation will cover challenges that are facing mix stages, the tools that enable us to do our jobs, audio translation from the mix stage to the consumer, creativity vs time challenges, fold down issues— Atmos to 7.1, 5.1 stereo, and headphones. Also covered will be the huge amount of deliverables required, plus QC notes from the studios, and the need to address these for all of the formats.
 
 
Panelists:         Scott Weber
                      Matt Waters
                      Larry Benjamin
                      Andy Koyoma
                      Tom Ozanich

 
October 22, 2022:
 
Webinar 4 – “Sound Design / Preparing for a Non-Theatrical Atmos Mix”
 
Moderator: Scott Gershin
 
 
These discussions will focus on what is done in edit rooms and what is done on the mix stage. Preparing and designing sessions for non-theatrical Atmos. Covered will be plug-in compatibility with the mix stage, complex mix templates, how the edit rooms of the future will be designed, along with  the challenges of working from home while preparing for an Atmos session.
 
 
Panelists:         Jamey Scott
                      Craig Henigan
                      Geoff Rubey
                      Mandell Winter
                       Scott Kramer
 
 
November 5, 2022:
 
Webinar 5 – “Translating to Atmos - Recap”
 
Moderator: Carolyn Giardina
 
 
This session will summarize what we’ve learned from this series’ previous four conversations, covering the challenges that face our industries, realistic solutions have been offered and predictions for the next five years.
 
 
Panelists:         Scott Kramer
                      Scott Gershin
                       Andrew Scheps
                      Maureen Droney
 
Other panelists to be announced
 
           
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